March delivered the strongest revenue month in 14 months, driven primarily by an 18% surge in facial treatment bookings — likely tied to the spring promotion launched March 4th. The Vitamin C Brightening Facial alone accounted for $12,400 in new revenue.
Client retention dipped to 68.4%, the second consecutive monthly decline. Clients who visited once in Jan–Feb have not returned. This is a leading indicator of churn risk in the $4,000–6,000 monthly revenue band. A re-engagement campaign targeting 90-day lapsed clients is recommended.
Tuesday and Wednesday slots have a 31% lower utilization rate than weekend slots. A midweek-only discount package could increase weekly capacity utilization from 71% to an estimated 82%, adding $4,200–6,800 in monthly revenue with no additional staff cost.
Provider #3 generated $8,200 less revenue than in February, with 22 fewer appointments. This pattern warrants a check-in — either scheduling availability changed or client satisfaction scores may have shifted.